Before you judge the ridiculousness of these commercials, the Old Spice ad agency is gaining respect in the industry and winning various awards for producing commercials that break the mold. I know, you might say that these explode the mold and do a horrible job of promoting the product. However, I think there's something to be said for totally random marketing. I mean, at the end of the day I enjoyed it so much I reposted it.

As I strategize ways to help churches engage the communities around them, I might keep something like this in my back pocket. I would bet money that if someone came across a direct-mail postcard with a half-naked guy sitting on a human-lipped tiger they might pause and learn more about what's going on...

This is a video of Andrew Mason, creative director at Bayshore Community Church, presenting at Ignite Sussex. He touches on some very good ideas and items to consider if your church is struggling to connect with the community by way of communication. Definitely like the parallel between church and business branding and where they overlap.